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Many brands preach about massive end consumer research and product testing, but the result is often an average product that many will like but rarely a product that anyone will love. Proof of our products’ performance lies in many years of product development and refinement to reach perfection in our professional work. The true test is what our customers think. We look for the moment when a product becomes like an extension of the user’s hands, giving optimal control and movement.

We follow all environmental and regulatory legislation in the markets where we work to ensure the highest quality and safety. All our product development is based in Sweden and the vast majority of our products are made here. The only exception is when national legislation from a given market requests that we make a product in that country.

We select ingredients for purity and performance. We use extracts from two cold water algae naturally harvested from the ocean: Rhodophycea and Chondrus Crispus.

Rhodophycea is known for strengthening hair, increasing elasticity, and adding moisture. It works primarily on the inside of the hair, boosting the hair’s mineral balance with magnesium, calcium, manganese and zinc, which can get depleted by daily damage. Chondrus Crispus works mainly on the surface of the hair. It contains a higher calcium and zinc content to help boost shine and protect hair from surface damage. Both algae hold great nourishing and normalizing properties for the scalp.


Because the Latin names for these algae are complex, we describe this combination, along with other carefully selected key ingredients, as our “Ocean Silk Technology”. It’s our way of describing how these ingredients work together to help boost elasticity, moisture, shine and the overall beauty of your hair. Ocean Silk Technology makes SACHAJUAN unlike other hair care.